Put in the simplest of terms, the Wim Hof Method is a way to keep your body and mind in its optimal natural state.

For most of our evolutionary history, a merciless natural environment automatically did this for us: sub-zero temperatures, howling winds and hungry wolves kept our muscles and veins supple, and our minds sharp and clear.

Fast forward to today, and phones are exhausting our brains, while the rest of our body wastes away as we sit in toasty rooms strapped to stiffening chairs.

As a result, those natural defences are no longer on high alert. We fall ill more easily. We stress out, lose sleep, and wake up without focus or energy. to keep your body and mind in its optimal natural state.

For most of our history, a merciless natural environment automatically did this for us: sub-zero temperatures, howling winds and hungry wolves kept our muscles and veins supple, and our minds sharp and clear.

Fast forward to today, and phones are exhausting our brains, while the rest of our body wastes away as we sit in toasty rooms strapped to stiffening chairs.

As a result, those natural defences are no longer on high alert. We fall ill more easily. We stress out, lose sleep, and wake up without focus or energy.